B2B marketing is the one which involves the selling of the products of one company to another company. The techniques involved in this marketing are similar to the ones which are used in consumer marketing. However, still, they are unique in nature. At the initial stage, when the business person thinks of executing B2B marketing the strategies which come to their mind are the directions along with outbound techniques- messages which the business person are going to send to their clients or consumers. This is executed with the goal that the target consumers or audience are compelled and persuaded to engage with their products and services. These tools are effective in place of executing B2B marketing but there are many further strategies that can be used to develop better marketing opportunities for the firm. The broader strategies that in case are used for B2B marketing for better performance of the company are as follows: ·          Research...